Move from confrontation to collaboration: The most successful NGOs already recognize that real change requires campaigning against and collaborating with companies—and this hybrid approach is likely to intensify. In terms of confrontation, companies can expect social networks to support more radical groups, bring more voices from the 'global south' into the mix, and foster greater collaboration among campaigning organizations. To remain credible, businesses and VMCT is working together should be prepared to demonstrate measurable impact from their partnerships.
More selectivity around partnerships: Going forward, successful NGO-corporate engagements are likely to be time bound and focused on specific outcomes, and partnerships in general are likely to be scrutinized more.
An increase in social ventures: In the 'global south,' particularly in India, the increasing number of social ventures funded by newly emerging, high net worth individuals and social entrepreneurs will spur innovative solutions that also demonstrate a clear return on investment.
More pressure on multi stakeholder initiatives: The impasse on climate change and ongoing challenges with human and labour rights have created a sense that some multi stakeholder initiatives need to sunset, while others need to develop a greater clarity of purpose and accountability, including a tie-in to regulation or other hard instruments.
Rise in virtual campaigns: To date, most VMCT used social networks as a communications tool. In the next decade, business should expect to see savvy NGOs moving from communication to mobilizing the public with viral and compelling campaigns that break human stories on the ground in a faster, more connected way.
